Zora Digital’s Recap of the 2017 Google’s Marketing Next Livestream – #GoogleMarketingNext.

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Here’s Zora Digital’s recap of Google’s Annual Marketing livestream event that aired today, May 23rd. Google announced many new and exciting tools using data and measurement to provide better ways to reach consumers. It’s incredible how many new and useful tools (13 in total) Google announced today. Here’s our summary so that you can be ready, your […]

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Boost your click-through rates with Google’s new Message Extensions.

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Google’s always testing new and better ways to boost the CTR of your paid ads. Their latest innovation is a new Ad Extension for mobile searchers, called Message Extensions. But let’s back up a second. What are Ad Extensions, anyway? Ad extensions boost ad performance by letting you include more info in your ad. This makes it easier for customers to learn about […]

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1st Quarter Social Media Roundup 2017

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Ever since the world became obsessed with social media, users have always been on their toes to find out which new upgrades and updates are trending. Why not? New apps mean easier access, more fun and better communication. Although we are still early in the year, with Zora Digital nothing passes unnoticed and that is […]

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Want Google Analytics data that matters? Use these 5 filters.

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The basic set-up for Google Analytics (GA) is simple. It goes like this:   Use a Gmail address to create a Google Analytics account Add tracking code to your website.   Done and done. Or, are you?   No – not if you want quality data. If you settle for the basic, default analytics configuration, […]

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Recap of Google AdWords 2016 Announcements

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A new crop of features, capabilities and mobile-friendly ads arrived on the scene in Google AdWords.  Check out the full recap of 2016 below. It’ll give you up-to-date clarity so you can plan a winning pay-per-click strategy for the year ahead.  If you would like to explore a new pay-per-click strategy we would be happy […]

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Recap of Social Media in 2016

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You want to be social media savvy. But every year the social media landscape changes! Never fear, Zora Digital is here, with a recap of Social Media in 2016. What a year it was: Video took center stage. All of the social media channels made it super-easy to share more often. A new crop of […]

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Don’t let your data go unanalyzed!

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“In God we trust, all others must bring data.” — W. Edwards Deming. So true! But data is meaningless if you don’t have a way to interpret it. Analyzing data in the right way can help you increase sales, boost blog subscribers, reach more people with ads – or achieve just about any goal, for that matter. […]

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zora (zōrə) n. Dawn, the first appearance of light in the sky before sunrise.

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  My name is Yewande Odusanwo, Founder of Zora Digital.  I’ve found that being an entrepreneur isn’t just about financial independence. It’s also about leading by example. Sending a message to African American children – especially the girls – that the American Dream is ours for the taking. I made my dream a reality by […]

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Mobile matters! Google Partner Connect Event: Key takeaways.

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Mobile matters! That was the main thrust of Zora Digital’s Google Partner Connect Event on September 28. Most marketers already know that the majority of media consumption online is mobile. But still, many marketers don’t put enough effort into creating compelling mobile experiences. Whatever the reason, marketers who lack a robust mobile strategy are getting […]

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How to make the most of your pay-per-click advertising with those extra 45 characters from Google Adwords!

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It’s a brand new day in the AdWords world!  Expanded text ads recently went live. The old 25-35-35 rule is out the door, ushered in is the new 30-30-80 rule which consists of TWO headlines of up to 30 characters of text each, followed by an 80 character expanded description.

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