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BulbHead

BulbHead logo on a yellow background
Digital Advertising Campaign
CASE STUDY
BulbHead
The Need:
  • Shift from TV-led sales to online growth while leveraging "As Seen On TV" brand equity.
  • Reach TV-aware shoppers % customers searching online for similar BulbHead products.
BulbHead product listings for Star Shower Ultra 9, ID Police, and Horsepower Bull Shot
Google Shopping logo
SERVICES:
Account restructuring, bid strategy, and feed optimization to improve ROAS.
Google Search and Shopping management focused on profitable growth.
Ongoing testing, optimization, and reporting to scale revenue efficiently.

Streamlined Google Shopping by separating branded and non-branded campaigns with distinct bids and priorities, tightening negatives, and enhancing feed control via Simprosys.

Google Ads campaigns screen listing branded and non-branded search and shopping campaigns
Diagram of branded Google Shopping as high priority and non-branded as low priority
RESULTS
  • +107% profit increase (more than doubled)
  • +19% ROAS improvement
  • Drove nearly $500K in revenue over the last 7 months of campaign management
Bar chart of BulbHead dollar amounts, with blue bars followed by taller yellow bars
BulbHead campaign results table from January 2018 to February 2019