Digital Advertising Campaign
CASE STUDY
The Need:
- Shift from TV-led sales to online growth while leveraging "As Seen On TV" brand equity.
- Reach TV-aware shoppers % customers searching online for similar BulbHead products.
SERVICES:
Account restructuring, bid strategy, and feed optimization to improve ROAS.
Google Search and Shopping management focused on profitable growth.
Ongoing testing, optimization, and reporting to scale revenue efficiently.
Streamlined Google Shopping by separating branded and non-branded campaigns with distinct bids and priorities, tightening negatives, and enhancing feed control via Simprosys.
RESULTS
- +107% profit increase (more than doubled)
- +19% ROAS improvement
- Drove nearly $500K in revenue over the last 7 months of campaign management
