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Digital Marketing Glossary: Key Terms To Know

Digital marketing comes with its own language—and if we’re being honest, it changes fast. From acronyms like CPC and ROAS to buzzwords that get tossed around in meetings and pitch decks, it’s easy for things to sound clear without actually being clear. This guide breaks down key digital marketing terms in plain English, so you can make smarter decisions, ask better questions, and actually understand what’s driving performance behind the scenes.