Website Strategy & UX/UI Design
CASE STUDY
The Need:
- Elevated Chicago needed to modernize its aging website to better reflect the organization's growth, improve how visitors access information and resources, and strengthen the overall user experience.
- The existing site faced slow page speeds, outdated navigation, security and accessibility concerns, and content that was difficult to find.
- Elevated Chicago needed a faster, more secure, and flexible digital platform that could support its evolving programs, resources, and organizational priorities.
SERVICES:
Website Strategy, UX/UI Design & WordPress Development
Information Architecture, Navigation & User Experience Optimization
Website Performance, Page Speed & Mobile Optimization
Accessibility, Privacy & Security Enhancements
Brand Alignment & Creative Direction including Updated Visual Identity, Color Systems, and Digital Design Recommendations
Analytics Integration, SEO Foundations & Team Training
The redesign focused on a future-ready foundation that improves usability, reinforces brand clarity, and gives the Elevated Chicago team stronger control over content and performance.
RESULTS
- A modern, user-friendly digital platform that makes it easier for visitors to access Elevated Chicago's programs, resources, and community impact.
- Website optimization resulted in a 98 mobile performance score, with scores of 100 for Best Practices, 92 for SEO, and 91 for Accessibility.
- The site now supports 21,000+ monthly unique visits while maintaining strong security and performance through ongoing website management and optimization.
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