Adtalem
Data & Analytics Implementation
CASE STUDY
The Need:
- Implement accurate, end-to-end Google Tag Manager tracking across web properties.
- Ensure coordinated launch execution, QA, and post-launch support across teams.
SERVICES:
Google Tag Manager implementation with standardized tagging.
Cross-environment QA and documentation for accurate data tracking.
Launch support and ongoing project coordination across teams.
"We're thrilled to be working with Adtalem Global Education as we stand by their values to inspire students," says Yewande Odusanwo, founder and CEO, Zora Digital. "We will be providing oversight and expertise in Google Tag Management strategy and tracking for the Adtalem six web properties."
— April 30, 2020