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It's A Good Life Fitness

Two people hold a plank in a gym and look at each other.
It's A Good Life Fitness logo, with a purple circle and a green heart beside the word Fitness.
Website Design & Development
CASE STUDY
It's A Good Life Fitness logo, with a purple circle and a green heart beside the word Fitness.
The Need:
  • It's A Good Life Fitness needed a modern website that could carry a new brand identity, build awareness, support engagement, and give people a clear way to take the next step.
A smiling woman in a pink tank top stands in a gym.
Four It's A Good Life Fitness logo explorations, with a purple and green color palette.
SERVICES:
Website Design & Development
Copywriting in the brand voice
Industry research and competitive analysis
Creative Direction: Mood boards, custom logo design, and brand color palette development.

The brand was built from scratch, including its first logo. Visual identity work covered logo explorations, brand colors, and a style guide. The site and a client wellness portal were part of the same project.

It's A Good Life Fitness logo, color palette, and font list.
A woman in a pink tank top jogs through a park with earphones in.
RESULTS
  • Client wellness portal
  • New website
  • Brand identity, including the first logo
  • 100% client satisfaction
A glossy purple kettlebell with a black handle on a white background.
A woman stretches on a lakeside path with the Chicago skyline behind her.
It's A Good Life Fitness homepage, headed Fueling The Body + Mind, with a fitness program section, goal icons, and the wellness portal.
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iglf.vercel.app