Fractional Marketing Leadership

Reset or Launch Your Digital Presence in 30 Days

Whether you're planning for the year ahead or refocusing on the months remaining, we'll help you clarify your priorities, strengthen your digital presence, and build a 30-day action plan to move your business forward.

Zora Digital logo, a purple Z inside a purple circle.

Digital Strategy× AI ×Technology

Reset

Optimize What You Have

A 30-day digital growth reset for businesses ready to sharpen their positioning, improve performance, and prioritize the marketing moves that will drive growth in the months ahead.

$6,500

One-time, 30-day engagement

Get Started with Reset

What's included

  • Kickoff session, business goals, and KPI alignment
  • 60-minute marketing strategy workshop
  • Digital presence audit and prioritized recommendations report
  • Homepage redesign and optimization within your existing CMS
  • Website performance, technical setup, and Google Business Profile review
  • SEO and AI search visibility strategy
  • Up to 4 hours of priority website improvements, including selected technical SEO fixes and performance or tracking enhancements
  • 30-day action plan with prioritized marketing opportunities for the next quarter or year
  • Two rounds of revisions
  • Biweekly check-ins and final impact summary with handoff call

Launch

Build What's Next

A 30-day brand and digital launch for new businesses, new offerings, or companies entering a new market.

$8,500

One-time 30-day engagement

Get Started with Launch

What's included

  • Kickoff session, business objectives, and target audience alignment
  • Brand positioning and visual direction
  • Custom logo design with two creative concepts, a color palette, typography, and brand guidelines
  • Custom-designed and built three-page website (Home, About, and Contact)
  • Website setup and configuration on an agreed CMS
  • Foundational SEO and AI search optimization, including technical SEO configuration, metadata, indexing setup, and Google Search Console verification
  • Website analytics setup (GA4 or agreed platform) and conversion tracking aligned with business goals
  • 30-day digital launch roadmap
  • Two rounds of revisions
  • Biweekly check-ins and final handoff

A Strategic 4-Step Process

  1. Discover

    Kickoff session and align on your goals, challenges, and success metrics.

  2. Strategize

    Audit, analyze, and create a tailored 30-day roadmap.

  3. Build

    Design, develop, and optimize your digital presence with ongoing feedback.

  4. Launch

    Receive your final assets, impact summary, and next step recommendations.

WE’RE ZORA DIGITAL®

Strategy, technology, and digital experiences built for growth.

  • Established in 2016 with a track record of results-driven growth
  • Deep experience managing large-scale paid media budgets
  • Strategic leadership with direct C-level and executive collaboration
  • Consistently high client satisfaction
  • 60+ nonprofit and purpose-led brands supported across industries
  • Certified women- and minority-owned firm
Chicago skyline

A Collaborative Approach

We combine strategic leadership with creative and technical expertise to deliver meaningful results for our clients.

  • Yewande Odusanwo, founder of Zora Digital

    Yewande Odusanwo

    Founder & Chief Digital Strategist

  • Anastasia Kiek, UX and product designer at Zora Digital

    Anastasia Kiek

    UX/Product Designer

  • Hands typing on a laptop

    Specialist Collaborators

    A Vetted Bench

    Development, SEO, content

Common Questions

Which website platforms do you work with?

We work with established content management systems and modern website platforms, including WordPress and Webflow. Other platforms may be accommodated depending on your project's requirements. We'll confirm the best fit before work begins.

Can you migrate my existing website to another platform?

Potentially, depending on the platform, site complexity, and migration requirements. The Reset package focuses on improving your existing website. The Launch package covers setup of your new three-page website on an agreed platform. Full website migrations, extensive content transfers, and complex integrations may require a separate scope.

Is copywriting included?

Full copywriting and extensive content development are not included in either package. Both include strategic direction for your messaging and positioning. We can recommend a copywriter or scope additional copywriting services based on your needs.

How long does the process take?

Both packages are designed to be completed within 30 days. Timelines depend on timely client feedback, access to required accounts and materials, and approval of deliverables. Delays in receiving these may affect the completion date.

How many revisions are included?

Both packages include two rounds of revisions. We gather feedback at defined milestones to keep the project moving and ensure the final deliverables align with the agreed direction. Additional revisions or significant changes to the original scope may incur additional fees.

What does the technical SEO work include?

For Reset, we'll review your digital presence and prioritize opportunities, with up to four hours dedicated to selected website improvements. These may include technical SEO fixes, performance enhancements, or tracking corrections, depending on the audit findings.

For Launch, we'll establish foundational SEO elements such as metadata, indexing configuration, sitemap setup where applicable, and Google Search Console verification. Extensive technical remediation and ongoing SEO campaigns are not included.

Will you set up Google Analytics and conversion tracking?

Launch includes website analytics setup using Google Analytics 4 (GA4) or another agreed platform, along with conversion tracking aligned with your business goals. The specific events and integrations will be defined during kickoff.

Reset includes a review of website performance and tracking, with selected corrections possible within the four-hour implementation allowance. A full analytics implementation may require additional scope.

Will my website be optimized for AI search?

Both packages address AI search visibility. Reset includes an assessment and strategic recommendations, with selected implementation work where appropriate. Launch includes foundational SEO and AI search readiness as part of building your new website.

These activities establish a stronger technical and content foundation, but no agency can guarantee rankings or placement in AI-generated search results.

What do I need to provide to get started?

You'll need to provide relevant website and platform access, existing brand assets, business information, and feedback throughout the engagement. For Launch, we'll also need input on your audience, positioning, and business goals. We'll outline the specific requirements during kickoff.

What happens after the 30 days?

You'll receive your completed deliverables, a summary of the work, and recommended next steps. If you'd like continued support with website maintenance, technical updates, or ongoing digital improvements, we can discuss a suitable Nerd Support package.

Are there additional costs?

The package price covers the deliverables listed in the agreed scope. Third-party software subscriptions, hosting, domain registrations, premium plugins, stock assets, additional pages, complex integrations, and work outside the agreed scope may incur additional costs. We'll discuss and approve any additional expenses before proceeding.

Let's Reset or Launch Your Digital Presence

Book a free 20-minute consultation to discuss your goals and find the right path for your business.

Digital Strategy× AI ×Technology

Zora Digital
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