Website Design & Development
CASE STUDY
The Need:
- Increase website conversion rates and turn more existing traffic into customers.
- Improve the e-commerce experience to make it easier for customers to discover and purchase products.
- Better leverage existing content including recipes, educational resources, and brand storytelling to drive purchase intent.
- Create a stronger path from engagement to revenue across the site.
Homepage Before & After
Before
After
SERVICES:
Strategy & Discovery - Goals alignment, website discovery, competitive analysis, and conversion strategy.
Web Brand Foundations - Color palette, typography, photography direction, and visual guidelines tailored for the website.
UX & Visual Design - Wireframes, high-fidelity page designs, key customer journeys, and design revisions.
Website Development & Optimization - Homepage, product and category pages, cart/checkout, subscriptions, merchandising, and mobile experience.
Analytics & Performance - GA4 e-commerce tracking, conversion events, site speed, and mobile performance optimization.
Launch & Enablement - Cross-device QA, CMS training, launch support, and post-launch performance monitoring.
Zora Digital provided a comprehensive website strategy, design, and optimization engagement focused on creating a stronger customer experience and increasing conversions. The work spanned strategy and discovery, web brand foundations, UX/UI design, website development, analytics and performance optimization, and launch support.
RESULTS
- Conversion rate increased 111% YoY, reaching 3.25% in April 2026 compared with about 1.54% in April 2025.
- Total sales increased 39% YoY, reaching $12.9K, despite sessions declining 30%.
- Orders increased 29% YoY, rising to 88 orders in April 2026.
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